منابع مشابه
The Influence of Identity Characteristics on E-Shopping Enjoyment and E-Loyalty among Women Online Shoppers
This paper extends a previous study that examined the role of enjoyment on the development of e-Loyalty by considering the role of race, income, and education on the enjoyment and development of e-Loyalty in women online shoppers. The goal of this research was to develop a better understanding of the online consumer by investigating women in relation to their e-commerce behaviors and perception...
متن کاملinfluential factors of customer e-loyalty in iranian e-stores
گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
15 صفحه اولInertia: Spurious Loyalty or Action Loyalty?
Although much research on customer behaviors has demonstrated the positive role of inertia in the action loyalty phase, previous studies on inertia still emphasize the spurious dimension of customer loyalty. This study seeks to analyze how inertia varies with differing levels of alternative attractiveness, relationship length, and commitment in affecting customer loyalty. The results suggest th...
متن کاملIdentifying the most Persuasive Messages to Convert non-Mobile Shoppers into Mobile Shoppers
Mobile shopping is getting more and more popular. However, the number of mobile users is not parallel to the number of mobile shoppers. The reason of this phenomenon may be that mobile shoppers frequently concern about security while conducting mobile transactions. The current study aims to explore Trust Transference Facilitators (TTF) that can be used to persuade non-mobile shoppers into mobil...
متن کاملLoyalty in Online Communities
Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others. However, it is unclear how loyalty is manifested in user behavior, or whether certain community characteristics encourage loyalty. In this paper we operationalize l...
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ژورنال
عنوان ژورنال: Jurnal Manajemen dan Kewirausahaan
سال: 2013
ISSN: 1411-1438,1411-1438
DOI: 10.9744/jmk.15.1.1-10